Bzzt, your phone just jiggled.
At this point in the history of The Internet Takes Over Everything, apps are winning. Everything that was once physical or in a browser now seems better as a mobile app. Board games? Hello, Zynga. Music? Whatup, Spotify. Photo albums? Yo, Instagram. Maps? Heya, Google Maps.
But video, it seems, is an area where apps have yet to claim a significant win. One could argue that video is still best experienced on a television or computer screen.
NowThis News is essentially the first broadcast news system made expressly for a mobile device.
The format is unique — at times, it might remind you of everything from Best Week Ever to Current TV. One executive called it "MTV meets Daily Show meets CNN," which, okay sure, that works. (The management pedigree includes people from HuffPo, Buzzfeed, and CNN, if that helps.)
It's decent stuff, but what makes it particularly mobile? It's hard to say. Watching video on your phone might become as commonplace as checking email or looking at friend's pictures, but right now it still feels a little clunky.
Almost as clunky as a newsletter about video.